ABOUT US
The Premier Destination
For Travel Retail
We bring the world’s top brands and latest trends to travelers, creating a luxury shopping experience like no other. From innovative store designs to exclusive membership perks, we offer customers a premium service that enhances every journey. With free shipping across the U.S. and convenient in-store pickup, we make shopping seamless, whether online or in-store. Discover a world where travel and retail meet, elevating your journey from start to finish.
OUR MISSION
Elevating every journey through exceptional retail experiences
At Duty Free Holdings, our mission is to redefine the travel retail experience by putting the customer at the heart of everything we do. We strive to create an innovative and dynamic shopping environment that offers travelers convenient access to the world’s most desired brands, whether they're shopping online, in airports, or at private travel hubs.
By continuously reinventing our services and offerings, we aim to surprise and delight our customers, transforming every journey into a memorable shopping experience. Through strategic partnerships, innovative solutions, and a commitment to exceptional service, we aspire to be the leading choice in travel retail, delivering value, quality, and unparalleled convenience for travelers worldwide.
We excel in delivering operational customer service, redefining travel retail experiences and turning travelers into loyal customers. Our dedicated executive team focuses on providing a seamless shopping journey, whether it’s online, at the airport, picking up pre-packaged goods en route, or collecting items upon returning home. At Duty Free Holdings, we embrace a dynamic retail environment, constantly seeking new ways to reinvent and inspire.
Our goal is to be a driving force of innovation in travel retail, surprising travelers with unique offerings and creative solutions. We aim to lead in channel distribution—across airport shops, in-flight sales, cruise liner outlets, and border shops, as well as special sales to diplomatic missions, military shops, and ship's chandlers. With our team’s expertise, we unlock the full sales potential of our customers.
The value we provide extends to our close relationships with brand partners. We work collaboratively with suppliers to develop new solutions tailored to the evolving travel retail market. By doing so, we ensure we meet the diverse needs of our clients today and into the future.
At Duty Free Holdings, we put the customer at the center of the experience, offering them the freedom to explore, test, and enjoy a vast range of desired brands. Our specialization lies in making every traveler’s shopping journey a memorable and satisfying one.
Specialization
For over 30 years, the Duty Free City team has been a driving force in global travel retail, partnering with major operators and leading airlines.
Our founder, Philippe Dray, was an innovator in the industry, introducing the first children’s fragrance under the Disney license to the travel retail market. In 2012, Duty Free City (DFC) opened its first flagship store in San Diego, rapidly expanding throughout Southern California and Texas. Our mission was clear: to offer consumers the convenience and accessibility of enjoying their favorite brands at affordable prices.
Following the 2008-2009 recession, major investments in airport infrastructure signaled an opportunity for us to grow and define our brand. Our vision was to recreate the department store experience within airports, offering travelers an elevated shopping journey without the
usual airport markups.
This vision led to the launch of La Boutique stores, in partnership with DF Express, LLC. Together, we aimed to provide a curated selection of beauty and travel essentials at competitive prices, embodying our Travel Preferred Pricing (TPP™) concept.
TPP™ grants automatic membership to travelers shopping at any La Boutique store or on our website, ensuring they enjoy prices better than those found at department stores or even high street retailers. This partnership allowed us to diversify our brand portfolio and collaborate with global names.
Our success has opened new avenues, including partnerships with private airports. As we continue to expand, Duty Free Holdings remains committed to serving the needs and desires of sophisticated travelers of all ages, enhancing their journey every step of the way.